Which channels is Pepsi Max using to communicate its marketing messages? Rank order your impression of how effective they are and justify your answer.
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- What is the distribution strategy of a hand held espresso machine?? Support your answers with explanationsAnswer in short An Integrated marketing communication about a mobile gas stationcreate a SWOT analysis of the 2011 Share a coke Campaign of coca cola in terms of effectiveness in combining traditional and digital channels
- What is Consumer-to-consumer (C-to-C) online marketing?REI Adventure trips range from a women's kayaking weekend in the San Juan Islands to a five-day family adventure in Olympic National Park. REI Adventure is using a(n). target marketing strategy. multisegment undifferentiated nichedescribe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning
- 14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) omni-channel marketing E) kiosk marketingProcter & Gamble (P&G), the iconic marketer of seemingly endless lines of household products since 1837, is confronted now with a puzzling marketing dilemma: “What’s happening to the middle class in the United States? The number of midrange shoppers is shrinking.” With its lineup of popular brands such as Folgers, Clairol, Charmin, and Gillette, it is estimated that 98 percent of U.S. households are using at least one P&G product, a position that has grown largely by targeting middleclass consumers. Although its products are sold in more than 180 countries, U.S. consumers provide more than 35 percent of P&G sales and nearly 60 percent of annual profits. The problem facing P&G is the shrinkage of middle-class purchasing power, a change that began with the 2008 recession and continues today. Many once-well-off middle-class families are pinched with rising prices for gasoline, food, education, and health care but little or no wage increases. The nation’s economic…Outline an interesting and factual introduction on the topic "Implementing Direct Marketing Strategies for Outdoor Leisure Clothing and Equipment Sales Enhancement'