Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, and so forth. Visit the firm’s website to see how the product is positioned, and identify ways in which marketers might reposition the product.

toothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.

should a marketing plan be created for each and every product under a single brand or should the marketing plan be for the brand itself? Explain.

Choose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product.  Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.

The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (e.g. Apple) and critically examine their strategies to increase consumer involvement with the product and marketing messages.

The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (Benz) and critically examine their strategies to increase consumer involvement with the product and marketing messages.

Which activity involves communicating the product benefits to the target customers to influence them to buy the product? Promotion Market segmentation Physical distribution Market positioning

What is a more effective marketing positioning: low price or value? Why?

Explain how the result of a brand positioning analysis affects the final decision about where to position a new brand or reposition an existing one.

Explain how marketing mix strategies should be used to manage a product in the market. Discuss the interaction of these variables in general and don’t forget to include the critical variable of place in your discussion. Hint:  this question involves chapter 8 in your text.