Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Fundamentals of Big Data Analytics
Big data analytics is the process of using advanced analyzing techniques against huge variant data sets to uncover hidden pattern or knowledge. It helps in organization's decision making process. Big data can be organized in any of the following formats.
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Think about this: Do you think marketing would have benefited from Big Data and Predictive Analytics, for instance, 10 years ago? And why is this the case, furthermore?

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