Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Why is sampling important for consumers of research?
Expert Solution
arrow_forward
Step 1
Research is defined as the creation of new knowledge and or the creative use of previously acquired knowledge to create new concepts, theories, and understandings. In order to achieve new and creative discoveries, this may entail combining and interpreting past studies. We gain knowledge of the workings of nature and how our actions affect it. We gain greater insight into people and the motivations underlying their behavior. The best part is that by acquiring the most recent information on a variety of topics, like business, technology, nutrition, and health, we get to better our lives.
Step by stepSolved in 2 steps
Knowledge Booster
Similar questions
- what data is specifically collected for research problems under investigation?arrow_forwardDefine the difference between qualitative and quantitative research?arrow_forwardWhen is it better to use secondary data over primary data? And, when is it better to use an internet survey over the face-to-face survey?arrow_forward
- How would you use the Quantitative research method to influence a customer to buy a smartphone?arrow_forwardDifferentiate between the target population and sample as used in business researchmethods.arrow_forwardAssume that a research study included the following question: "Why do you prefer a gasoline powered car over an electric powered car?" Explain how you would code possible responses to this question. (Note: explore all that you think might be possible answers, not just how you would answer the question). Develop possible responses and the category groupings you would use.arrow_forward
- Projective (indirect) techniques in research and their main purpose – also give an examplearrow_forwardThis doesn't answer my question. This is my question Research Methodology, Design, and Analyses: How can I Explain the research methodology, design, and analyses?arrow_forwardHow would you use the Qualitative research method to influence a customer to buy a smartphone?arrow_forward
- Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative samplearrow_forwardExplain data collection and analysis for Qualitative Research, addressing the various tools that may be utilizedarrow_forwardHow can you explain qualitative and quantitative data collection techniques used in business research?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning