Why does Pinterest see Google as one of its biggest rivals? Pinterest prioritises the smartphone platform while creating new features and products. Why is it so?

With the rapid transformation of technology innovation, it is projected that the modernization of Internet technology, systems, and methodologies are going to impact digital marketing in various ways beyond one’s imagination. List and discuss the 4 trends that support this, which are: Phygital, Smart Cities, Block Chain, and Digital Campfires.  Please make sure to include relevant examples for support.

Why the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end. What are your thoughts on this structure? Is this being driven by their particular audience, or are they trying to anticipate their audience's needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?

How does Google pose such a significant threat to Pinterest? The most recent updates and additions to Pinterest are designed with the growing smartphone market in mind.

Google poses such a danger to Pinterest in what ways? Pinterest's most recent features and changes are designed with the rising smartphone market in mind.