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Give one instance of how your family influences your purchasing decisions as a customer.
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- All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?Suppose you want to buy a Laptop and a tooth paste. By keeping in mind the consumer decision making process. Define the purchase process usedIn the Consumer Decision Making process, consumers go through several stages before reaching final purchase decision. Argue from the standpoint of typical consumer, what will be the various stages to buy a smart phone
- A buyer’s decisions are also influenced by personal characteristics. These include the buyer’s Race, age, gender, and Religion. Discuss the influence of religion, race, gender, and age on Buying behavior.Which are the economic, social and cultural factors that influences customer's buying process . For Example, while purchasing cloths.Customers' buying behavior, what are the goods and services they frequently purchase? Mention TWO products
- Make use of relevant examples as you discuss the factors that influence the customer and the buying processHow does a restaurant and its menu influence consumer "impulse purchasing" to increase sales (purchasing) as well as promote profits (buying items with higher margins) ?A bad Purchase Decision. What is the worst purchase decision you have ever made? What step(s) in the planned buying process could you have done better in that situation?
- What are the most important attributes to consider when determining who will and who will not be your customers?How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?How does sustainability affect the different stages of customer involvement in the customer decision process?