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| Identify a company that you believe does a particularly good job ofmarketing to different cultural groups. Justify your answer. |
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- Nearly every marketing activity is influenced by cultural factors. Undertake a critical review of this assertion with particular reference to your culture and a purchase you made.Which of the following factors would have the greatest impact on fashion retailers’ assessment of the attractiveness of a foreign market: political,-legal, social-culture, or technological? Why?What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?
- Business buying occurs worldwide, so marketers need to be aware of cultural factors influencing business customers. In a small group, select a country and develop a multimedia presentation on proper business etiquette and manners, including appropriate appearance, behavior, and communication. Include a map showing the location of the country as well as a description of the country in terms of its demographics, culture, and economic history.How can marketing practices create barriers to entry that potentially harm other firms? Are these barriers helpful or harmful to consumers?Which target markets are likely most vs. least receptive to the First GMO Fish product available for Human Consumption based out of Indiana?