Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the Consumer Decision Making process, consumers go through several stages before reaching final purchase decision. Argue from the standpoint of typical consumer, what will be the various stages to buy a smart phone
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