G.5points 5trve Aremasser When Netflix wanted ideas for improving the accuracy of its Cinematch online recommendation system, it decided to "open it up to the world" promising a $1 million prize for the best solution. The approach the Netfix applied is called: O a. commercialization O b. idea screening Oc. product development O d. test marketing De. crowdsourcing

G.5points 5trve Aremasser When Netflix wanted ideas for improving the accuracy of its Cinematch online recommendation system, it decided to "open it up to the world" promising a $1 million prize for the best solution. The approach the Netfix applied is called: O a. commercialization O b. idea screening Oc. product development O d. test marketing De. crowdsourcing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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