Which of the following is NOTa method of gathering good marketing intelligence? O a. setting up digital centers that monitor brand-related online consumer and marketplace activity b. interviewing competitors' employees to learn as much "inside information" as possible C. sending out teams of trained observers to mingle with customers d. purchasing merchandise from competing sites to analyze and compare their assortment, speed, and service quality IEXT PAGE

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A: Test marketing can be defined as a methodology that explores the consumer responses to a particular…

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.