The format in which information is presented isoften vital. (a) If you were a harried marketingmanager and queried your information system,would you rather see the results in tables or chartsand graphs? (b) What are one or two strengths andweaknesses of each format?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The format in which information is presented is
often vital. (a) If you were a harried marketing
manager and queried your information system,
would you rather see the results in tables or charts
and graphs? (b) What are one or two strengths and
weaknesses of each format?

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