Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question 8 - Marketing Resea X
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inferential statistics.
descriptive statistics.
informational statistics.
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Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as
narrative statistics.
proportional statistics.
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