For Further Research (Individual) All businessesbig and small-need to plan if they want to beprofitable and sustainable. Contact one of your favorite local businesses and make an appointmentwith someone who has a hand in developing thefirm's business plan. Find out how much time theplanning process takes, how often the businessplan is updated, and what types of information thebusiness plan contains. Summarize your findings ina short report.
For Further Research (Individual) All businessesbig and small-need to plan if they want to beprofitable and sustainable. Contact one of your favorite local businesses and make an appointmentwith someone who has a hand in developing thefirm's business plan. Find out how much time theplanning process takes, how often the businessplan is updated, and what types of information thebusiness plan contains. Summarize your findings ina short report.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For Further Research (Individual) All businessesbig and small-need to plan if they want to be
profitable and sustainable. Contact one of your favorite local businesses and make an appointment
with someone who has a hand in developing the
firm's business plan. Find out how much time the
planning process takes, how often the business
plan is updated, and what types of information the
business plan contains. Summarize your findings in
a short report.
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