For Further Research (Individual) All businesses-big and small-need to plan if they want to beprofitable and sustainable. Contact one of your fa-vorite local businesses and make an appointmentwith someone who has a hand in developing thefirm's business plan. Find out how much time theplanning process takes, how often the businessplan is updated, and what types of information thebusiness plan contains. Summarize your findings ina short report.

A business plan can be referred to as a blueprint of a business. The details regarding the core…

Answered: For Further Research (Individual) All…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The Boston Consulting Group (BCG) growth–market share matrix identifies SBUs and their related products as stars, cash cows, question marks, and dogs. Do you think this is a useful way for organizations to examinetheir businesses? What are some examples of productlines that fit in each category?
Name and discuss the elements of a company's microenvironment and give an example illustrating why each is important.
With the aid of practical examples from an identified start-up, identify and explain 4 major differences between a business model and a business plan.
Choose (1) organization. Present the company's profile, mission, vision, goals and strstegic planning they use.
In creating business plan, which is the more important– form ir substance?
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Argue in favour the role of strategic managers in coordinating day to day running of a business enitiy. A qualitative approach to strategic planning and management in business. Based on strategic management.
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respond to the following as to why this is a good choice for a teleheath company The company I chose that provides mental health services through telehealth is www.NAMI.org The company provides support and education to those who are affected by mental illnesses and have 600 local affiliates and 49 state organizations. The organization lists 5 values in which assist in the possibility of recovery in which applies to the service of their mission to provide equality and hope to those struggling. There is no fee as the organization accepts donations and has volunteers. NAMI also offers DIY fundraisers and gifts of stock. I believe a benefit to this telehealth service benefits to those that are struggling with a mental illness as they provide help to kids, teens, young adults, and veterans whereas some organizations only focus on one age group. Some potential drawbacks I feel would consist of the patient not being consistent with calling in or not engaging fully as there is no in person…
Form a team and identify several local businesses that would benefit from a CRM strategy. Select one business and outline a plan on how that business would implement a CRM strategy. You may want to visit the company and interview managers about their current initiatives. When you have completed your CRM plan, share it with the class – and the company?

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