How often does the organization should assess its strengths, weaknesses, opportunities, and threats in order to understand the current business climate? Explain!

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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1. How often does the organization should assess its strengths, weaknesses, opportunities, and threats in order to understand the current business climate? Explain!
2. If you were in charge of environmental scanning for your organization, what changes and strategy would you make?

 

Please answer this thank you.

 

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