Sustainable development and business today go hand in hand. a) Explain why sustainable development is important to organizations. b) A German car giant recently has admitted to cheating emissions tests in the U.S. Explain the above actual occurrence with the ideal response you might want to suggest to gain back public and government trust.

Sustainable development and business today go hand in hand. a) Explain why sustainable development is important to organizations. b) A German car giant recently has admitted to cheating emissions tests in the U.S. Explain the above actual occurrence with the ideal response you might want to suggest to gain back public and government trust.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter3: The Marketing Environment

Section3.2: Volkswagen Hits A Bump In The Road

Problem 3C

See similar textbooks

Similar questions

Genetically modifying seeds to produce herbicide-resistant plants that increase crop yields has revolutionized modern agriculture. However, genetically modified organisms (GMOs) have come under fire in recent years, with consumer groups calling for mandatory GMO labeling on all food packages that contain GMO ingredients. GMO labeling laws have been in force in the European Union and other countries for several years, but the threat to the U.S. food industry is only now surfacing. Although bills requiring GMO labeling have been introduced in many state legislatures, Vermont is the only state where such a law has so far withstood the first round of legal battles from the industry. Leading chemical companies, including Monsanto, BASF, and DuPont, are the world’s largest suppliers of seeds that grow the food that feeds the world. To counter the GMO labeling threat, they now are turning to mutagenesis as an alternative technique to create herbicide-resistant crops. Mutagenesis mimics the…
Use movie the proposal to answer questions in terms of business ethics 1. What makes this situation unethical? 2. What would you do if you were in this situation? 3. Do you agree or disagree with the outcome of the situation?
Just Answer the Number 2. Here is the answer for the Number 1. . Every business should be ethical in their practices to ensure the success of it in public. The business which could be most preferable in this case would be instant noodles rich in nutrients. Purpose: To create such products which could easily be made by even children. Children and youth or even adults can consume this as their morning/evening snack. Nowadays, many manufacturers involve in unethical practices and destroy the nutriency level in their products which would surely be avoided in this business. Type of business - the Business would be of FMCG products. As it requires to be consumed soon. This will be a convenience product which will be available in all retail stores. Mission statement - Mission statement states the short-term Objectives for which the company is set up. The mission statement would be: ' Provide healthy and delicious instant noodles enriched in nutrients so that the children and youth doesn't…
Malek is a CEO of a successful company who is incline to help the society in SYRIA. He created Corporate Social Responsibility Department (CSRD) to distribute the company’s profit to buy food for the underprivileged. He recently realises that creating CSV is much more beneficial to CSR. a) How does Corporate Shared Value (CSV) bring more benefits to the business, society and the environment compared to Corporate Social Responsibility (CSR)?
Do businesses have a responsibility to be sustainable? Does the government have a responsibility to encourage sustainability? How do current events (COVID-19 and Manchin's coal loyalty)?
Malek is a CEO of a successful company who is incline to help the society in SYRIA. He created Corporate Social Responsibility Department (CSRD) to distribute the company’s profit to buy food for the underprivileged. He recently realises that creating CSV is much more beneficial to CSR. a) How does Corporate Shared Value (CSV) bring more benefits to the business, society and the environment compared to Corporate Social Responsibility (CSR)? b) Instead of providing food, how does Malek creates CSV to build supportive industry for advancing social and economic conditions in Syrian communities towards future sustainability?
All companies want to have growth, but growth is not all the same in terms of its lasting effects. To get started this week, read the article in Forbes, 13 Factors to Ensure Sustainable Business Growth Links to an external site.. After you read the article, choose a company that you are interested in or would like to work for one day. Assess the company and suggest two growth strategies you would recommend for the company and explain why you have made these recommendations. https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/06/08/13-factors-to-ensure-sustainable-business-growth/?sh=7aa2c6975279
As an advisor to the board of directors, what recommendations would you make to ensure that Tesla develops sustainable profits?
Select a company (domestic or international) that will be the basis for your research. Research the company’s record in the area of CSR. Be sure to look at both their domestic and well as international reputation. Complete a written assignment that contains the following information: A brief (one-paragraph) summary of the business you selected. According to your research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking! Describe specific examples of corporate actions that resulted in this company’s ranking. Does a company’s approach to CSR influence your purchasing decisions? Why or why not?
Answer the following questions: 1. If you were to write an environmental impact statement for a typical refrigerator, what would be included? 2. Do products labels that claim qualities such as recycled or biodegradable affect your purchase decisions? why or why not? 3.The UE mandates take back programs for automobiles. Why do you think take back programs are not require in the US? What kinds of changes might be needed in order to make such programs requirements more attractive to business people or politicians? 4. How can consumers determine whether claims on product labels are accurate?
An investigative journalist from the BBC has claimed that a major clothing brand uses factories in Indonesia which pollute nearby rivers, damaging the health of local people who use the rivers for bathing and washing. The factories provide much-needed employment in the local area. Determine the different groups of stakeholders involved in this issue. As CEO of the clothing brand, how would you balance the interests of these different groups of stakeholders?
Solutions built on the Internet of Things may benefit both vertical and horizontal sectors. When these methods are applicable across different sectors, we have successfully implemented an industry-wide strategy. It's a win-win for humanity and the Internet of Things.Check out the illustrations provided. Choose two and classify them as horizontal or vertical market approaches. Justify.Climate control that adapts to the room's occupancy and outside temperatureMicrochips like this can be swallowed and then send signals to a doctor.