. Atrye is always looking for new ideas to keep innovation within the business. Suggest three (3) ways in which Atyre can identify new ideas. Include examples for each suggestion that is applicable to the case study.
Read the case study below and answer the questions that follow.
ATYRE is a premium producer and retailer of handmade bags that are not only beautifully
designed and made to last, but friendly to the environment and socially inclusive.
All of our bags are handcrafted from strong upcycled tyre material and carefully selected textiles
from our local suppliers. Our proudly South African creative team works relentlessly to deliver
sophisticated, stylish designs that enable our customers to express their personality.
Our vision is to become a global leader in sustainable fashion and a game changer in Africa.
We are committed to continually innovating the craft of bag making, to not only be ecologically
friendly and sustainable, but also socially inclusive by working with local communities to
eradicate poverty.
Environmental commitment
• Ensure that all our products are made from recyclable material.
• Our production is not harmful to the environment, with no carbon emissions from our
machinery.
• We uphold a minimum wastage policy in our factory, where our fabrics are maximised
to the best of their capabilities.
Social commitment
• We have created full time employment for 6 local community members, with ambitions
to grow this number substantially.
• We work with waste pickers who collect and trade recyclable materials for employment,
to supply us with the tyre tubes.
• One of our goals is to create awareness around the topic of sustainable fashion in South
Africa, and the African continent as a whole.
1.2. Atrye is always looking for new ideas to keep innovation within the business. Suggest three (3)
ways in which Atyre can identify new ideas. Include examples for each suggestion that is
applicable to the case study.
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