Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Vertigo is a lifestyle ecommerce store for your daily fashion needs. What makes Vertigo stand out from the rest is the quality of the products it offers. The brand features only premium products from top brands. Vertigo aims to be a go-to lifestyle shopping destination for customers who are looking for high-quality products.
a) Develop a business model for the “startup” vertigo. You must discuss how all the components of the business model are integrated, working as a “Unified system”.
b) Suppose “1 year after starting this business”, you face fierce competition in the market. How would you make “A Transformative Business Model” by bringing changes into the answer in Q.a) above.
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