The best marketer (All teams) Study the profile of some consumer products/services of the designated category advertised in newspapers, magazines or MTR advertisement panels. Discuss the following questions and present the answers in 4-5 minutes. a. What is the market offering? b. What is the value to customers and what customers' needs, wants and demands are fulfilled? What marketing management orientation(s) do you think the advertisers are applying? C.

Marketing's job is not just to satisfy consumer wants as they exist at any particular point in time but also to keep looking for new and better ways to create value and serve consumers. -True -False

Provide a marketing Budget for a detergent company (P&G). What financials did you use and how did you create the budget needed? Example: BudgetPromotional Tool BudgetDirect Marketing $7,500,000Sales Promotion $4,500,000Digital Marketing $13,500,000Public Relations. $3,500,000Advertising $6,000,000Total $35,000,000

Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:      ii) Defines the branding elements of the business.          (1) Explain what the selected logo represents for the business.          (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted.          (3) Discuss what represents a competitive advantage in the context of the business brand.F. Marketing strategy     i) Identify the product positioning strategy vs. the competition        (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it.     ii) Describe the advertising strategies to be used to market the business.        Consider both traditional marketing elements and digital strategies.     iii) Explain the promotion strategy to:          (1) Attract new customers          (2) Customer retention