The best marketer (All teams) Study the profile of some consumer products/services of the designated category advertised in newspapers, magazines or MTR advertisement panels. Discuss the following questions and present the answers in 4-5 minutes. a. What is the market offering? b. What is the value to customers and what customers' needs, wants and demands are fulfilled? What marketing management orientation(s) do you think the advertisers are applying? C.
The best marketer (All teams) Study the profile of some consumer products/services of the designated category advertised in newspapers, magazines or MTR advertisement panels. Discuss the following questions and present the answers in 4-5 minutes. a. What is the market offering? b. What is the value to customers and what customers' needs, wants and demands are fulfilled? What marketing management orientation(s) do you think the advertisers are applying? C.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:The best marketer (All teams)
Study the profile of some consumer
products/services of the designated
category advertised in newspapers,
magazines or MTR advertisement panels.
Discuss the following questions and
present the answers in 4-5 minutes.
a.
What is the market offering?
b.
What is the value to customers
and what customers' needs, wants and
demands are fulfilled?
What marketing management
orientation(s) do you think the
advertisers are applying?
C.
Team A Travel and tourism
Team B Jewellery or watch
Team C Electronic products
Team D Fashion products
Team E Entertainment services
Expert Solution
Step 1: Introduction
Marketing plays an important role in connecting organizations with their target audience in today's fast-paced environment. Effective marketing methods not only highlight a product's unique attributes, but also delve into consumers' underlying needs, wants, and aspirations.
Step by step
Solved in 7 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning