Discuss the main points of your Five Forces Analysis on the toy industry. What are the key success factors in this industry? Explain which of the forces represent major negative forces for your client Lego? Which of the forces signify opportunities? Explain your answer.

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
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Discuss the main points of your Five Forces Analysis on the toy industry. What are the key
success factors in this industry? Explain which of the forces represent major negative forces for
your client Lego? Which of the forces signify opportunities? Explain your answer. 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing