Discuss the first three steps in the new product Development process and give example  1. Idea generation  2. Screening and preliminary investigation  3. Specifying the product features

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
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Discuss the first three steps in the new product Development process and give example 

1. Idea generation 

2. Screening and preliminary investigation 

3. Specifying the product features 

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9780357033791
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