A firm’s value proposition communicates the benefits received from theproduct or service by customers. Therefore, the value proposition provides the customer with which key piece(s) of information? a. The price of the good or service b. Where to buy the good or service c. How to use the good or service d. Reasons to buy the good or service e. All of these are correct.
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A firm’s value proposition communicates the benefits received from theproduct or service by customers. Therefore, the value proposition provides the customer with which key piece(s) of information? a. The price of the good or service b. Where to buy the good or service c. How to use the good or service d. Reasons to buy the good or service e. All of these are correct. |
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- Which of the following is NOT likely to be found in a company with a marketing orientation? The company: Sells whatever it can make. Designs its packaging as a selling tool. Uses marketing research to see if it is satisfying its customers. Sees delivery as a service. Focuses on locating new opportunities.A firm’s value proposition communicates the benefits received from theproduct or service by customers. Therefore, the value propositionprovides the customer with which key piece(s) of information?The value of information is subjective and depends on a number of factors, one of which is, “the purpose the information is needed for”. Explain, using an example, how this would impact on the value of information
- Customer's purchases over the customer duration with a brand that generates net present value of future profit streams is called A. Customer lifetime value B. Customer purchases value C. Customer emotional value d. Customer relationships valueWhich of the following is NOT likely to be found in a company with a marketing orientation? The company: Sells whatever it can make. Designs its packaging as a selling tool. Uses marketing research to see if it is satisfying its customers. Sees delivery as a service. Focuses on locating new opportunities. Please share solution with reasoningCustomer lifetime value (CLV) focuses on: Group of answer choices net present value of a customer's business over the span of it's relationship with the selling firm. The initial order size to establish a customers buying patterns for future orders. Expediting future orders as customers are staying with sales firms for shorter periods. the profitability value of a customer short and long term.
- Which of the following is a retail selling expense for an aromatherapy shop like Sage? OElectricity. Mall rent. O Interest payment on a start-up loan. Office supplies. Salaries paid to its sales staffPlace or distribution channel in the marketing mix focuses on innovating the best features of the product to attract more customers. This statement is actually: Group of answer choices a. false b. trueWhich of the following should be ignored in a make-or-buy decision? a. cost savings b. whether the supplier will make a profit that would no longer belong to the business c. future growth in the plant and other production opportunities d. quality issues with the supplier
- What is the result when sales exceed the cost to produce goods or render services? What is the result when cost to produced goods or render services is greater than the sales? A. Selling B. Revenue C. Benchmarking D. LossWhich of the following is a Promoting the organization’s products or services is a responsibility of the: Group of answer choices A: Fulfilling a customer order B: Identifying a customer D: Creating an invoice E: Hiring an employee5. Which of the following best describes a "sales funnel"? Group of answer choices A sales funnel is the process after a sales is closed where the customer receives the product and begins using it. A process whereby sales decrease over time as if they are going into a funnel. A process of drawing in people who might be good purchasers of your product by first finding out which are interested and have money to spend, then eventually leading them to purchase your product. A sales funnel is used by department stores during key sale weekends. In a sales funnel, each day the price is reduced until the product is finally available at the lowest possible price.