Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Next, let us assume that you are the marketing manager for a U.S. company, your company is interested in entering the selected country that you are comparing with the U.S. Identify a product/service that you are planning to introduce to this new country market, then explain why the company has to make the adaptations of the product/service due to the cultural differences between the two countries. Please justify.arrow_forwardIntroduction to Product Marketing: Provide an introduction to the role of product marketing in the context of international business. Your international business is an oil company located in Saudi Arabia. 1a. Outline at least three international promotional strategies and methods for your products. Consider strategies such as advertising, public relations, and digital marketing. 1b. Explain how cultural considerations may impact the effectiveness of your chosen promotional strategies. 1c. Explain at least four factors that should be considered when designing international distribution strategies for your products. Consider factors such as logistics, channel selection, and regulatory compliancearrow_forwardYour lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselvesarrow_forward
- What skills should a student have to excel in tourism promotion services NCll? explain?arrow_forwardYou are appointed as a distribution manager at Freshco vegetables shop in Ongwediva, The CEO asked you to write a report on factors that may affect the distribution of their vegetables to their branches. Highlight the main issues that Freshco must consider when distributing their products. Mention and explain the factors that may influence the price of commodities in any Clicks store in Namibia.arrow_forwardIdentify and appraise tourism development and business practices, distinguishing between best practices and opportunities for improvementarrow_forward
- Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.arrow_forward. What is an Explorer Traveller? How do they function as ‘influencers’ on the broader tourist markets?arrow_forwardExplain thoroughly with examples any difeerence in catering to linternational tourism vs domestic tourist in relation to promotion,price, product,and services.arrow_forward
- What are the economic, environmental and socio-cultural impacts on tourism industry. Provide examples.arrow_forwardYou are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can influence whether individuals in a country find this new concept interesting is culture. Discuss what cultural traits can be used to measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for initial commercialization. Explain why.arrow_forward
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