How would you position the Philippines as a tourist destination? What will unique selling point for the country be? In your opinion, what kinds of travelers will be most attracted to this unique selling point?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 3DYMP
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1. How would you position the Philippines as a tourist destination? What will unique selling point for the country be? In your opinion, what kinds of travelers will be most attracted to this unique selling point?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing