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- Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Discuss the following in regards to the entrty market (Australia). How are the products (Cranberries) distributed? Are there large size retailers? If so, what portion of the consumer market do they reach, i.e., are they mostly in major population centers or do they extend beyond the major cities? Are there wholesalers in the country? How well are rural markets serviced? Are traditional retailers used or are there different types of retailers servicing rural areas?What is a Destination Marketing Organisation (DMO) and what are some of the common roles of DMOs? Identify some of the stakeholders who might typically interact with or be members of a DMO.2. How might autonomous agents have an influence on the formation of destination images for prospective tourists? Why might these autonomous agents be seen by prospective tourists as more trustworthy than marketing created by a destination marketing organisation (DMO)?3. What is an Explorer Traveller? How do they function as ‘influencers’ on the broader tourist markets?4. Why might tourism operators want to come together and work in partnership with their competitors within a destination? What other entities might want to work cooperatively in a destination partnership and what are some of the barriers and challenges for developing effective destination partnerships?5. Explain the characteristics of the Creative Classes. How do these relate to economic development? What are some strategies that…Discuss the effect of destination marketing practices in tourism industry in the covid-19 pandemic development in Sri Lanka. Here the discussion should be based on but not limited to the following- -Government established tourism promotional organizations in Sri Lanka. -Practices of your mentioned organizations in promoting Sri Lankan tourism industry. -Private sector involvement on promoting Sri Lanka as a tourism destination, and the sustainability of practices promoted.
- List and discuss with example any differenece in cvatering to international tourism vs domestic tourist. Explain the Benefits spice island beach resort can gain by complying wigth international standards. Discuss any international standards the resort is currently following. List43) Telemedicine is an example pf: Cross-border supply Consumption abroad Commercial presence Movement of natural personsa) JP Destiny Logistics East Africa Limited would like to open up a new branch in Juba South Sudan. Provide a short description of the business and Prepare a business report including the following factors; the size of the population of Juba, the target market, the level of competition the business will face, and the availability of the market demand for logistics services in Juba. Include all other factors to consider when starting up the logistics business in Juba. b) Explain your intended Marketing Strategy by describing how the proposed business will attract and keep its customers and how it intends to reach new customers. A clear distribution channel and advertising and marketing campaign plans must be outlined. c) Include some brief financial projections for the Business, such as an estimation of the overall budget needed and current and projected financing needs.
- 1)How has the Internet transformed the ways in which tourism products (goods and/or services) are distributed? 2)What are the advantages and disadvantages of online booking systems for suppliers and intermediaries?You are required to select a company that markets its consumer products in Singapore. (You are to choose a product-based business and not a service-based business). The company you have chosen should be a manufacturer and not a distributor.2. Identify a new product that you think this company might find suitable to launch and market in Singapore (i.e. it must be a product that is related to its line of business and it must also be new and not marketed before by the company). For example, if you choose Nokia, then the product you might come up with a phone that monitors blood pressure.Emerald Coast Saddlery (https://www.emeraldcoastsaddlery.net/) is considering direct export of its saddles through online sales to customers in Lithuania. Identify the number used to classify their products for export. Evaluate their website for international customers. A. What is the US Schedule B Number for their product? (US Census Bureau - https://uscensus.prod.3ceonline.com/) B. Emerald Coast Saddlery also wants their website to be evaluated for international customers. (Evaluate their website to see whether it (1) offers information in various languages; (2) converts prices to different currencies; (3) clarifies international shipping options; and/or (4) provides details regarding international returns/exchanges.) Discuss whether you think the firm is ready for international direct sales to customers and why. C. Provide an image and weblink to a retail website that has an excellent design for international shopping and explain why.
- Question 1 (a) You are operating in Trinidad and Tobago and want to market your Coffee to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly owned subsidiaries). (b) Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. (c) Conduct research on two (2) companies that failed when using the mode of entry, you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. .Introduction to Product Marketing: Provide an introduction to the role of product marketing in the context of international business. Your international business is an oil company located in Saudi Arabia. 1a. Outline at least three international promotional strategies and methods for your products. Consider strategies such as advertising, public relations, and digital marketing. 1b. Explain how cultural considerations may impact the effectiveness of your chosen promotional strategies. 1c. Explain at least four factors that should be considered when designing international distribution strategies for your products. Consider factors such as logistics, channel selection, and regulatory compliance.What is a Destination Marketing Organisation (DMO) and what are some of the common roles of DMOs? Identify some of the stakeholders who might typically interact with or be members of a DMO.
