Next, let us assume that you are the marketing manager for a U.S. company, your company is interested in entering the selected country that you are comparing with the U.S. Identify a product/service that you are planning to introduce to this new country market, then explain why the company has to make the adaptations of the product/service due to the cultural differences between the two countries. Please justify.
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Next, let us assume that you are the marketing manager for a U.S. company, your company is interested in entering the selected country that you are comparing with the U.S. Identify a product/service that you are planning to introduce to this new country market, then explain why the company has to make the adaptations of the product/service due to the cultural differences between the two countries. Please justify.
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In the international market there are more options for companies to position themselves and their products. Theoretically, there are four general positioning options. Identify these positions and explain them briefly.
- Assume that you are the Director of International Marketing for a company producing refrigerators. Select one country in South East Asia and one in Europe and develop a marketing plan for your new product to penetrate the two countries. Make any additional assumptions that are necessary about your company.market analysis to justify the choice of China as a country and make recommendations on a mode of market entry and marketing strategy to launch the following fragrance from Arran into the Chinese market: You are required to justify the choice of China as the country to launch the fragrance into based on information you have gathered on the chosen country and the market for the product from the databases and reputable online sources. You are expected to analyse both macro (PESTE) and micro factors to justify the choice of China You are required to select ONE appropriate market entry mode for Arran when entering China with the fragrance. You should justify your choice of entry mode with reference to the academic literature and market analysis on the advantages of the mode, the company, product and market . You are required to make recommendations for a Marketing strategy for the fragrance in China which includes adaptations to the marketing strategy to meet the needs of Chinese…You are required to develop a brief marketing plan for a new product that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
- Prepare a report for expansion of a product into one of the following countries, Russia, Germany, England, Australia, Colombia New Zealand, Iceland or Spain. Select a product that is made by an organisation from a country in the Caribbean. The product must not be available for sale in any country apart from the country of origin in the Caribbean. The product must be a tangible product for example, food products, health products, hair/skin products. Examine the country based on the following criteria. In brief, analyze the political, economic, market opportunity and cultural environment of the country; market entry strategy -outline the challenges and opportunities of conducting business in the country selected and provide relevant guidelines and recommendations for entering the marketInternational Market Research Your presentation was very well received Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets In the discussion board, meet with your marketing team and discuss the following challenges ahead of you Consider and discuss the following: – What are the key considerations in choosing such a partner? – What would you expect of them? – How would you go about finding such a partner and what would your selection criteria be? – Is the marketing research process you have learned applicable in part or whole to this effort? – Is it more cost effective to do the research yourself?Assume that you are the country manager of KIA Motors Pakistan, and your company want to launch an electric SUV in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customer about an electric SUV in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?
- A company's market entry strategy is critical in the success of that business. Name a local business in Jamaica and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.Choose a product or service from an existing company and select a foreign country where this company has a presence. Compare and contrast marketing in the domestic market versus in the foreign market. Should international marketing strategies vary from country to country? Why or why not?This is a three-part question. 1. International companies must decide how much to adapt their marketing strategy to fit local conditions. Discuss the advantages and disadvantages of standardization and localization strategies. 2. Identify and describe the product adaptation strategies that a firm might employ, and 3. Evaluate the localization methods that a company of your choice has adopted to better meet the needs of a foreign market that is has entered. Please provide details and supply references.
- Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.You are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can influence whether individuals in a country find this new concept interesting is culture. Discuss what cultural traits can be used to measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for initial commercialization. Explain why.A company's market entry strategy is critical in the success of that business. Name a local business in your country and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.