Answered: Explain the four common steps involved…

Explain the four common steps involved in identifying customers in any industry. Answer the question with relevant examples using not more than 20 lines.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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