Two national firms, the Prestige Hotel and Pro Fitness chains, strive to deliver quality service to their customers. To do so, they address the four core differences between services and goods. In the following scenario, you will be asked to categorize statements about the customer's experiences and the firm's marketing efforts by the core difference they represent. This activity is important because the economies of developed countries like the United States have become increasingly dependent on services. For example, service industries like retail and information services account for about two-thirds of the U.S. gross domestic product (GDP) and the lion's share of U.S. jobs. The marketing of services differs from goods marketing because of the four fundamental ways in which services differ from goods: they are intangible, inseparable, variable, and perishable. The goal of this activity is to demonstrate an understanding of the different elements that distinguish services from products. Read each statement and match it to the item according to the customer experience or marketing efforts that characterize the difference between goods and services it represents. Use guest pass Off-peak rates Hard to convey value Satisfaction guarantee Managing staff Conflicting experiences Uses Flexipass Hotel stay Intangibility Inseparability Perishability Variability Customer Experience Marketing Efforts Managing staff Uses Flexipass Off-peak rates Reset

Explore the concept of service innovation and its role in gaining a competitive advantage in the modern business landscape. Provide examples of innovative services.

Parallel sentences are divided into four sentences five sentences O

Many organizations have differentiated themselves in the marketplace by their "low cost" value proposition to customers (i.e. Spirit Airlines, Dollar Tree, Walmart, and Aldi). To achieve this, the organization fine-tunes their business model to remove as many overhead costs and unnecessary costs so it may pass those savings on to its customers.  Select a domestic or international business that has a "low cost" value proposition to its customers and consider the following questions: How does it market itself? How does a low-cost operating structure make them stand out and succeed in the market? Is "low cost" a sustainable model for this company? Evaluate this strategy from an ethical perspective.

The following data are collected after a firm runs a Search Engine Marketing (SEM) campaign. The average margin per transaction generated from the SEM program is $200. Media Spending Impressions Clicks $524, 000 4,768,407 182,341 Determine each of the following metrics for the program detailed above: Click-through Rate Conversion Rate Transactions 3,453 Cost per Click NOTE: Please take answers to two (2) decimals, i.e. x.xx, AND use the appropriate notation, i.e. % or $s, when necessary.

Analyse the impact of service business in technology on the individual level? (Provide 2 arguments of each perspective )

Measurable service delivery is required.   According to Parasuraman's theory, service quality has five dimensions: tangible, empathic, reliable, responsive, and dependable. How do you apply the Service Quality concept/theory to the 'Accor Group' company's service delivery measurement?

What is the importance of Good Customer Relations in attracting potential customers in the service industry?

What is the importance of service businesses to consumers?

Services are continuing to play major roles in our economy, presently to the tune of about 80% of our GNP.  Discuss the concepts that differentiate services from products and offer strategies that will enhance the marketing of services.