Describe the decision process for impulse purchases at the retail level. Would they be classified as high- or low-involvement purchases?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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Describe the decision process for impulse purchases at the retail level. Would they be classified as high- or low-involvement purchases?
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