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Privacy and security concerns Lack of touch Lack of social element Can't speak to sales associate Shopping cart abandonment Think about the barriers to internet shopping. The following are issues that online retailers will need to address to convert website visitors to buyers. For each, give strategies of how the issue can be addressed.

Privacy and security concerns Lack of touch Lack of social element Can't speak to sales associate Shopping cart abandonment Think about the barriers to internet shopping. The following are issues that online retailers will need to address to convert website visitors to buyers. For each, give strategies of how the issue can be addressed.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Privacy and security concerns Lack of touch Lack of social element Can't speak to sales associate Shopping cart abandonment Think about the barriers to internet shopping. The following are issues that online retailers will need to address to convert website visitors to buyers. For each, give strategies of how the issue can be addressed.
Transcribed Image Text:Privacy and security concerns Lack of touch Lack of social element Can't speak to sales associate Shopping cart abandonment Think about the barriers to internet shopping. The following are issues that online retailers will need to address to convert website visitors to buyers. For each, give strategies of how the issue can be addressed.
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