Converse was introduced in the 1920’s. Attached is an image of the sneakers from its introduction phase in the 1920’s. Q 1 -What stage of the product lifecycle do you believe the Converse All Star to be in currently (the year: 2022)? Justify your answer.
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Converse was introduced in the 1920’s. Attached is an image of the sneakers from its introduction phase in the 1920’s.
Q 1 -What stage of the product lifecycle do you believe the Converse All Star to be in currently (the year: 2022)? Justify your answer.
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- what are some of the benefits of Products Positioning ?What is category management, and what role does it play inthe success of a product line?What is meant by an iconic brand? What is the risk of changing the product design ofan iconic brand? Explain in the context of the Chuck Taylor All Star sneakers. Please no plagiarism.
- 2 Elaborate below statement with 2 examples “Consumers use products to help them define their identities in different settings”why Tefal decided to co-brand with Jamie OliverSelect a product type and particular brand of !hatproduct to study: it can be in any product calegory youchoose. If you are doing a marketing plan projecl foryour markeling course, you may use that product forthis exercise. If not, choose a product type and brandthat you use and like, one thal you mighl use and arecurious about, or one that you dislike
- Why are some well-established brands worth millionsor even billions of dollars?(1) Do manufacturers have a responsibility to createsafe products even if customers don’t care and don’twant to pay for safety features? Why or why not? (2)Do automobiles ever enter the decline stage of theproduct life cycle? Explain your answerWhy Apple has to differentiate their products from their competitors? What are the advantages Apple gets to create Positioning of their products in customer's minds?