Describe the 4Ps(Product, place, promotion, price)  marketing mix for the company Dairy Queen. No copy paste answer and put everything in your own words. Please cite references from 2018-2021. It's going to take a hard time for me to look for them so please cite it.

Explain the stages of the consumer purchase process and how marketers can use each component of the marketing mix (4Ps) to affect consumer behaviour at these stages of the process.

Which of the following questions must be addressed when making marketing decisions?   a) What features should the product have?   b) What message should be used to promote the product?   c) What retailers should be used to sell the product to the customer?   d) How much should the product cost?   e) All of these

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…