
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:15
Drag the tiles to the correct boxes to complete the pairs.
Match the different roles of people involved In the buying center with their responsibilities.
initiators
influencers
buyers
handle the process of choosing
the vendor and negotlating the price
identify the requirement for a
product
within the company
provide specifications about the
technology needed by the company
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