Explain the factors that affect the amount of time and effort a consumermight take when choosing an oral surgeon to get his or her wisdomteeth removed. How would your answer change if the consumer werelooking for a dentist to get a cleaning? How should the office managerfor a dental practice use this information?
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| Explain the factors that affect the amount of time and effort a consumer might take when choosing an oral surgeon to get his or her wisdom teeth removed. How would your answer change if the consumer were looking for a dentist to get a cleaning? How should the office manager for a dental practice use this information? |
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- What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision makingSuppose a car shopper's interests could be known when she visited a dealer website. How would the dealer want to treat her? What about the OEM?A)what are the most typical information used by most retail buyers to make decisions for consumer market. B)what are types of information source define each with examples.
- What role, if any, should the government playin ensuring that consumers have easy access torelevant product information? How should itaccomplish this?Give 5 examples of fallacies found in advertisements, newspaper/magazine articles or speeches and explain why these are fallacies and how they are used to mislead people.Explain how a firm goes about evaluating the lifetime value ofa customer.
- 1. List the three stages in the consumption process. Describe the issues that you considered in each of these stages when you made a recent important purchase. 2. State the differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry, give examples of product dimensions that would be more usefully explored using that type of research over the other.What is the difference between generic information and personalized information?#09. What is a marketing information system (MIS)? What types of information does it include?
- based on case titled “Housing.Com: Marketing A Service Offering ” .What segment should Housing.com concentrate on to gain the market share? How should it deal with conflicting interests of the buyer and seller segment?What kind of secondary data and syndicated data would be helpful in addressing the issue of changing the brand logo? What is the role played by such data?Ethical Considerations. Is it ethical to observe shoppers for the purposes of marketing research withouttheir knowledge and permission? Why or why not?