Consider the following scenario: As the marketing manager at Tesla your main responsibility is to launch the new Tesla x compact SUV model...a completely new electric model item in the Tesla product line. History suggests that having prospects test drive the vehicle enhance the probability of the sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships. Determine the campaign objectives and aligning KPIs Campaign objective Aligning KPI Determine your campaign target considering the following options. Describe the target by selection: Target option Exclusivity Sequencing Frequency capping Road blocking Geo targets Connection type Day/time Social serving audience Behavioral targeting and Retargeting/Remarketing Description (y/n)
Consider the following scenario: As the marketing manager at Tesla your main responsibility is to launch the new Tesla x compact SUV model...a completely new electric model item in the Tesla product line. History suggests that having prospects test drive the vehicle enhance the probability of the sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships. Determine the campaign objectives and aligning KPIs Campaign objective Aligning KPI Determine your campaign target considering the following options. Describe the target by selection: Target option Exclusivity Sequencing Frequency capping Road blocking Geo targets Connection type Day/time Social serving audience Behavioral targeting and Retargeting/Remarketing Description (y/n)
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Consider the following scenario:
As the marketing manager at Tesla your main responsibility is to launch the new Tesla x
compact SUV model...a completely new electric model item in the Tesla product line. History
suggests that having prospects test drive the vehicle enhance the probability of the sale.
However, you want to encourage prospects to register and reserve a chance to complete a
test drive at the Tesla dealerships.
Determine the campaign objectives and aligning KPIs
Campaign objective
Aligning KPI
Determine your campaign target considering the following options. Describe
the target by selection:
Target option
Exclusivity
Sequencing
Frequency capping
Road blocking
Geo targets
Connection type
Day/time
Social serving
audience
Behavioral targeting and
Retargeting/Remarketing
Description (y/n)
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