please help me can you show me step by step how you get the answer please im really confused An ad campaign ror a new snack chip WIll be conaucted in a limited geograpnical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad # Reached Exposure Quality TV 500 10000 30 Radio 250 2500 40 Newspaper 150 2000 25 Consider the following limitations: (1) the advertising budget is $20,000, and (2) they must achieve an exposure quality of at least 1000, (3) the number of TV ads cannot exceed the number of radio ads by more than 4. Develop and solve an LP model to determine the number of ads in each medium in order to maximize the total number reached. Hint: to avoid errors and confusions, first write down the algebraic formulation on paper before solving the model in Excel. (a) What is the optimal solution? Optimal number of TV ads is Optimal number of Radio ads is Optimal number of Newspaper ads is (b) The maximum total number reached is (c)How much do they have to pay for the optimal number of TV ads?

Q.6. What are the two types of decision making?

Q.3: Marketing Managements’ job is to build relationship with customers by creating customer value and satisfaction, however marketing manager cannot do this alone. Describe how the major actors in microenvironment can help marketing manager to create customer value and satisfactions?

Complete the Case Problem (Ch. 15) As the newly named president and CEO of Tourism Banff, the Destination Management Organization for the world-famous iconic tourism community location in Banff National Park (BNP), and Canada’s first and most famous national park, you have been asked to formulate a tourism development and promotion policy which balances the needs of residents of the small community of 6,700 permanent residents and the over 5 million annual visitors to BNP. In formulating the requested policy, keep in mind that the town of Banff is located in a National Park, how would you balance the rights and responsibilities of: ENDNOTES a. permanent residents of the community; b. visitors living in the nearby city of Calgary; and c. visitors from the rest of Canada? How would you decide which kind of tourism activities you would both allow and encourage within the National Park?