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- USE FOR PESTEL ANALYSIS MODEL. Describe company Bonia corporation www berhad wwwwwwDescribe the buyer– 7seller relationship inbusiness-to-businessmarketing and thefour types of businesspartnerships.3 What is a buying center? Describe the roles as- sumed by people in a buying center and what use- ful questions should be raised to guide any analysis of the structure and behavior of a buying center.
- Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT analysis of the same brand and provide recommendations to improve its marketing efforts.give thorough analysis please with scholar academic source in answering the following questions in relation to the product Use the jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body lotion/moisturizer 1. What segmentation, targett and position to market jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body 2. What Marketing strategies are use in relating to the he product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body? 3. What tactics is use in pricing in compare to similar products?What is market presence? Give atleast 1 example
- 1.Conduct a SWOT analysis on Old Mutual 2. Identify key market opportunities from the analysis for the organisation through developing an Ansoff OpportunityUtilisation analysis on Old Mutual 3. Segmentation Analysis and Profiling/Persona study and Positioning strategy on Old Mutual3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.
- Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product.• Understanding customer needs and wants;• Market offerings: bundle of benefits;• Being aware of market myopia;• Marketing, customer value and satisfaction; and• Exchanges, transactions and relationships and how it leads to market,what is customer driven strategies to penetrate in competitve market and what is target market and target segmentation Your are an owner of a sneaker shoes brand. What would be your marketing plans and customer driven strategies to penetrate in the competitive market keeping in mind your target market and What would be your plan for a new offering to create value and built customer relationships in this COVID-19 pandemic?Q1__Explain the difference between the microenvironment and macro-environment. Q2_Name three types of marketing strategies and explain one. Q3__Define product and describe three types of consumer products.