Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Choose a brand from your local market and use BGC Matrix to analyze its portfolio.
2. Conduct SWOT analysis of the same brand and provide recommendations to improve its marketing efforts.
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Step 1: Explain the BCG Matrix
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Step 2: Explain BCG Matrix Analysis for EcoFresh
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Step 3: SWOT analysis for EcoFresh
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