Given that there is a serious disadvantage to cost-based pricing, how would your account for its widespread use in retailing and other businesses? 2. What is parity pricing? How does it differ from other forms of competition-based pricing? 3. Describe some ways that a seller using competition-based pricing could deal with the presence in the marketplace of a variety of prices for an item.

Explain the term FOB-origin pricing?

Why do marketers use this ‘just-below’ pricing tactic?

Explain the importance of pricing in the following: · Buyer ·

Develop 4 separate pricing policies for companies? Explain when they will be more suitable for use?Talk about 2 key pricing tactics for a new product?

How does cost-plus pricing strategy affect the company's performance and how they benefit from this?

Why do marketets use trade or functional discounts,quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?

How do companies use pricing strategies to maximize profits and stay competitive?

(a) What is segmented pricing? (b) Briefly describe the different types of segmented pricing.

1. What is the role of cost in pricing? 2. Pricing strategies work best when they take into consideration the four major pillars of pricing:      2.1 customers      2.2 current positioning      2.3 competitors       2.4 costs Explain each pillar. 3. Of the so many pricing strategies explain at least four pricing strategies that should be used in pricing either product or service 4. What are the steps in developing effective marketing communication? Explain each clearly. 5. How are you going to set the price in each phase of the product life cycle? Explain each clearly.