How is market intelligence used in marketing? OIt is used to do media research OIt is used to do economic forecasting O It is used to define potential target markets and to determine how to reach them It is used to define a product and to determine how it should be packaged
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- Good market research is essential for planning and forecasting. It also helps target the appropriate market. As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories. Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful? Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Khaddi and your company wants you to deploy an efficient Marketing information system. Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?
- As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following: To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point font1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?
- Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?The first stage in the market segmentation process consists of A. forecasting total market potential. B. identifying bases for segmenting markets. C. selecting target market segments. D. forecasting market share. E. determining markets.Hadiya has been hired by ABC Mortgage Brokers Inc. and is in the process of being trained on how to source clients, and the types of marketing that she may use. She had thought that she could create any marketing that she wants, but has been told that she must have it approved by the brokerage. This is because: Select one: O a. She doesn't have a degree in marketing b. FSRA requires her to submit all marketing to her brokerage for approval c. The MBLAA requires her to submit all marketing to her brokerage for approval d. She is representing the brokerage
- Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.Marketing Information and Research for WALMART Research Question h Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives. Information Needed Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.Define the marketing mix; name and describe the 4P’s of marketing.Explain the process of how to test a product for the market.Explain the ethical issues in marketing research – what are thy and how would the impact a marketer behaviorExplain Marketing information systems (MIS) How it is used in the marketing system.Identify the benefits of marketing mix that makes it important