the purpose of marketing research. As a control function, what type of control is marketing research?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
Problem 1LO
icon
Related questions
Question
Explain the purpose of marketing research. As a control function, what type of control is marketing research?
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer