Companies spend huge money on advertising to build a quality image for their products. At the same time, they spend billions more on discount. oriented sales promotion, offering lower price as a main reasons to purchase. Discuss whether sales promotion is changing or reducing the effect of advertising. Can you find an example where they enhance one another?

Companies spend huge money on advertising to build a quality image for their products. At the same time, they spend billions more on discount. oriented sales promotion, offering lower price as a main reasons to purchase. Discuss whether sales promotion is changing or reducing the effect of advertising. Can you find an example where they enhance one another?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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