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1. A franchise can do extensive advertising in a given market because the cost are spread among many units Select one: True False 2. Single franchise unit is the most complex type of franchise. Select one: True False

1. A franchise can do extensive advertising in a given market because the cost are spread among many units Select one: True False 2. Single franchise unit is the most complex type of franchise. Select one: True False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. A franchise can do extensive advertising in a given market because the cost are spread among many units Select one: True False 2. Single franchise unit is the most complex type of franchise. Select one: True False 3. In Quick Ratio or Acid Test Ratio Analysis, the rule of thumb being followed is- A. 3:1 Ratio b. 2:1 Ratio C. 5:1 Ratio d. 1:1 Ratio 4. A multi-unit franchise is an agreement where the franchisor grants a franchisee the rights to open and operate more than one unit. Select one: True False 5. Franchisors require the franchisees to pay Ads and Royalty from the start of business venture till the contract ends. Select one: True False
Transcribed Image Text:1. A franchise can do extensive advertising in a given market because the cost are spread among many units Select one: True False 2. Single franchise unit is the most complex type of franchise. Select one: True False 3. In Quick Ratio or Acid Test Ratio Analysis, the rule of thumb being followed is- A. 3:1 Ratio b. 2:1 Ratio C. 5:1 Ratio d. 1:1 Ratio 4. A multi-unit franchise is an agreement where the franchisor grants a franchisee the rights to open and operate more than one unit. Select one: True False 5. Franchisors require the franchisees to pay Ads and Royalty from the start of business venture till the contract ends. Select one: True False
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