Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Concept explainers

Strategies in Marketing
Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.
Question
Which of the following statements about marketing is FALSE?Single choice.
 
 
a.Marketing can affect the prices you will pay for a product.
b. Marketing attempts to affect the products and services you buy.
c. Advertising and sales promotion are marketing functions.
d. Marketing does not apply to nonprofit organizations.
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