Which of the following statements about marketing is FALSE?Single choice.     a.Marketing can affect the prices you will pay for a product. b. Marketing attempts to affect the products and services you buy. c. Advertising and sales promotion are marketing functions. d. Marketing does not apply to nonprofit organizations.

Q: Which target marketing approach is Hugo Boss most likely to use?    A. micro marketing    B.…

A: Target Marketing Approach refers to breaking the markets in segments and then targeting the selected…

Q: In an imperfectly competitive industry the investment in quality by a firm, prior to competing with…

A: Perfect competition exists only in theory, in real life each market is characterized by imperfect…

Q: One of the major advantages of publicity is that it: a) is often viewed by consumers as more…

A: A complex and fundamental part of an organization's marketing efforts is called marketing…

Q: true or false 2.Companies do much more than match advertising messages to market segments. They…

A: Marketing is the process of making the customers aware about the product/service and using…

Q: 4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising…

A: When it comes to demonstrating the advantages of a product or service offered by a company,…

Q: Which of the following is central to any definition of marketing a. Demand management b. Making a…

A: Marketing is defined as creating communicating and delivering value. In this process marketer…

Q: is a form of customers ..... promotion in which prizes are given by chance selection. Select one: a.…

A: Answer: (F) Coupons Coupons is a form of a customer promotion in which prizes are given by chance…

Q: Discuss how a small entrepreneural marketer can use the power of word of mouth to their advantage.…

A: There are many small and big businesses these days. Also, there are many small and big…

Q: Which of the four sales channels is each of the following salespeople most likely to use?a.…

A: The sales channel refers to the mode or medium used by the seller of a particular product or service…

Q: Which one of the following options is the most effective promotional tool in making buyers…

A: Promotional tool: Promotion is the perspective of marketing that includes the performance of the…

Q: Which of the following is not a possible reason for the shift in company focus from Advertising to…

A: Sales promotion – It is a marketing strategy in which the products are promoted with the use of…

Q: According to Panagopoulos & Avlonitis (2010), what does a sales strategy primarily involve? a.…

A: Sales strategy is a critical component of an organization's overall business strategy, playing a…

Q: Advertising objectives are most closely related to: O sales goals. O profit goals. O cost…

A: A company's marketing and sales departments collaborate to accomplish a shared objective, which is…

Q: Which of the following refers to a series of related advertisements focusing on a common theme,…

A: An advertisement is a set of commercial videos, images, or graphics that have a common theme with…

Q: Customer Value Proposition

A: The correct answer is describes why a person should use a product or service

Q: Media plan Select one: a. Dividing a market into distinct groups of buyers who have different…

A: The correct option is c, that is, The choice where to advertise in order to reach the right people .…

Q: Marketing ethics are   a. not effective if a company wishes to be competitive and profitable.…

A: The moral principle, which is applied ethics behind the regulation of marketing, is known as…

Q: |f a potential customer has a concern or objection, what should a salesperson do? U A) Review the…

A: While buying a product a potential customer has a lot of concerns and objections in mind related to…

Q: When salesperson meets a potential customer to improve relationship, discuss product and possibly to…

A: Ans : C) Pre - approach

Q: 1. Integrated Marketing Communications is the coordination of all or some of the six promotional…

A: Explanation:- Customer satisfaction, often known as live vox, is the spoken transmission of…

Q: Which of the following is NOT a criterion for a successful market segment? A. Similarity of…

A: Within a wider market, a subgroup of consumers with comparable demands or features is referred to as…

Q: Of those items below, which answer shows the best characteristics for the most affective advertising…

A: The answer is d.

Q: What is the function associated with all activities aimed at improving the image of the enterprise…

A: Advertising is a crucial part of marketing. It helps the marketers to increase the familiarity of a…

Q: Which one of the following is a form of direct marketing? a. Blog b. You Tube c. Websites d. Email

A: Direct marketing is a form of marketing under which there is direct communication between the seller…

Q: One of the major ethical concerns about advertising and marketing is Select one: a. that it not…

A: The question addresses a fundamental ethical consideration within the realm of advertising and…

Q: Which of these is not a responsibility of the retail buyer? a. product quality specifications b.…

A: The responsibility of the retailer is not to specify the product quality specifications. This is…

Q: 37 Informative advertising help maintain customer relationships and keep customers thinking about…

A: Yes, Its True!   Informative advertising is important with mature products to help maintain customer…

Q: Market segmentation involves aggregating prospective buyers into groups that will respond similarly…

A: Option B. has common needs is the correct option.

Q: hich statement about marketing is true?

A: Marketing can be described as the activities and operations that a company will undertake to promote…

Q: Coupons are a sales promotion tool best used to attract    a. Loyal customers b.…

A: A promotional tool within the kind of a document or electronic graphic that may be saved for a…

Q: Understanding the advertising response function helps marketers _______.   a. multiply returns by…

A: Advertising plays a vital role in promotion. It is a kind of paid communication where an attractive…

Q: Marketing follows certain steps to accomplish its goals. For example, in advertising they have a…

A: Marketing is the process of communicating I am delivering customer value by creating products and…

Q: What is the main limitation of advertising? Select one: a. It is easily copied by other…

A: Advertising refers to a method or technique used by marketers to draw the attention of the public…

Q: It is based on the premise that consumers know the competing brands and therefore no promotion…

A: The evolution of marketing starts from the industrial revolution where each stage is production,…

Q: Company A decides to spend its promotion money to organize a fancy gala for its top 100 wholesalers…

A: Introduction Every Marketer aims to increase the sales of the goods and services. The way to achieve…

Q: Indicate the type of sales promotion that a producer might use in each of the following situations…

A: Sales promotions executes a significant function in bringing in the consumer attentiveness, generate…

Q: Salesmen and marketers want a better relationship with customers who are _______. a. Nonprofessional…

A: The marketers use the knowledge of consumer behavior during the process of marketing strategy…

Q: Which of the following statements is true of marketing? - Most aspects of marketing take place…

A: Marketing is an essential function of any organization that involves identifying, anticipating, and…

Q: According to the textbook, which of the following statements about advertising is (are) correct?…

A: Advertising is a way of informing potential customers about the existence of an offering. It tries…

Q: In selecting the right media, one should consider its' reach, the number of different…

A: The proper selection of media is a crucial component of any advertising campaign. To reach the…

Q: represent customer value that provides solutions to customers needs and wants. O a. People O b.…

A: Marketing defines product as something which stratify customer needs and wants. Product add value to…

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.