Firms are increasing their use of search engine marketing in which they pay search engines, such as Google, Yahoo, and Bing, for priority position listings. Social media sites such as Twitter generate revenue by offering to sell “search words” to firms so that their posting appears on top. The technique is called SEO (Search Engine Optimization). Are such practices ethical? Are consumers being deceived when a firm pays for priority positioning?

Q: Advertising drive us to unnecessary purchases? Provide an example of a brand that persuaded you to…

A: Answer 1. Advertisement definitely leads to unnecessary purchase because in many situations the…

Q: A comparison of the marketing concept and customer relationship management indicates that customer…

A: The correct option is option c, which extends the marketing concept by calling for the firm to learn…

Q: the continued misrepresentation of Native Americans in advertising brands. Why do you think such…

A: Hi, Thank You For The Questions. As per our guideline, We are supposed to provide the answers  for…

Q: Suppose Porsche is introducing a new line of light trucks and has already created the advertising…

A: In this competitive world advertising is an important way to convey to your target audience about…

Q: Firms are increasing their use of search engine marketing in which they pay search engines, such as…

A: The search engine or the world wide web is a technology interface that enables people to search for…

Q: Many of Target's competitors are attempting to imitate aspects of its advertising and promotional…

A: Imitation is type of advertising which is used by 2 different companies of same field showing look…

Q: Ethics Firms are increasing their use of search engine marketing in which they pay search engines…

A: The job of the marketers is one of the effective and important work for the organizations. The…

Q: Federated Banks is interested in consumer-ori-ented sales promotions that would encourage se-nior…

A: Sales promotional action needs to be a lucrative offering to the old citizens so that they can be…

Q: What are the purposes of Coca-Cola focusing on the packaging? Is labelling similar with packaging?…

A: Packaging refers to the exterior makeover of the product so that it becomes attractive in…

Q: What financial losses did Clicks and Unilever suffer as a result of the racist hair advertisement in…

A: Black African hair was portrayed as "dry and damaged" and white hair as "fine and flat" in a…

Q: I have select a brand MAs Kitchen of Pakistan. please describe the following point How is the brand…

A: Brand can be described as a particular name under which a company sells its products or services.…

Q: Advertising is good in terms of ____(1)______, but the downside is ____(2)_______ .     1)…

A: Advertising is a promotional activity that aims to sell a product or service to a target market.…

Q: Of the 8 Basic Rights in the Philippines, which is seldom practiced by the Marketers/Sellers?…

A: The eight basic rights in the Philippines are: Right to basic needs Right to safety Right to…

Q: What do you think are the reasons for US based companies to take most of the positions in the list…

A: As per guidelines we are supposed to provide answer to each question at a time. Please provide each…

Q: A company that changes their approach to packaging materials with a move towards more…

A: Business level strategy focuses on how to complete the task. Is there any customer intimacy,…

Q: Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a…

A: It takes years to build a positive brand reputation and only one misstep or glitch for the fall of…

Q: According to Starbucks Chairman Howard Schultz, “Consumers now commonly engage in a cultural audit…

A: Social responsibility in the marketing include focusing on the efforts for attracting the customers,…

Q: The old logo was replaced with a new one; they changed the brand font and created a bespoke color!…

A: True. The adjustment in the organization sign shows that they are something beyond a rented place.…

Q: Please explain in detail:- Coca-Cola is replacing its front-of-pack logo packaging with a series of…

A: The wrapping material around a consumer item serves to contain, identify, describe, protect,…

Q: What types of companies could benefit from placing ads on the NFL website, and how can they use the…

A: NFL means national football league which is the most famous sports league in the United States. The…

Q: Evaluate  whether Wal-Mart in south Korea could promote its brand to social network sites such as…

A: Social media is one of the primary channels of showcasing, limited time missions, and client…

Q: Why are large brands such as Bob Jane tires such heavy users of advertising? a. Because all large…

A: A Marketing is a plan or a roadmap which is build to achieve the oganization's marketing objectives.…

Q: Advertisement sales and marketing concept Identify and explain a moral or ethical issue explicitly…

A: Advertising ethics and morals refer to how corporations or brands conduct themselves and interact…

Q: Will American users willingly accept wireless advertisements sent to them over cell phones and other…

A: In the given scenario we are provided with a concise or short situation of passing by a Pizza Hut…

Q: Sony, a firm once synonymous with portable music, has ceded its market dominances to Apple because:…

A: Sony is a well-known name in each household. This company dominated the music industry for years. In…

Q: 2B. How is RADIO advertising better compared to TELEVISION advertising?

A: Radio Advertisement is a audio medium of advertising whereas the Television advertisement is an…

Q: What sporting event is televised in 170 countries and has created a quasi–national holiday in the…

A: The challenges are -  Identification of new customers Providing a customized touch to the ads and…

Q: On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was…

A: A marketing channel is a medium through which the communication reaches from the company to the…

Q: Subway Brand Restaurant (Sandwiches Drinkz, and etc.) Describe what Subway differentiates from…

A: Points of differentiation : Food served at the Subway is much healthy than their competitor the…

Q: In Sultanate of Oman, a private bank is irresponsibly issuing of credit cards just to increase its…

A: Unethical practices refer to those activities that are considered morally wrong in a profession or…

Q: Discuss the role that integrated marketing communications (IMC) play in the development of a…

A: Integrated marketing is a technique for sending a consistent, holistic message across all of your…

Q: You have a job as a county extension agent and lead workshops for home gardeners. Smith comes to the…

A: If a commercial generates, increases, or exploits a false notion about a product's projected…

Q: In an essay, argue whether Burger King should make use of Radio or TV for any future campaigns.

A: A Burger King TV crusade has gotten away from a boycott yet the organization the inexpensive food…

Q: On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was…

A: Marketing helps the company to communicate it's message to consumers influencing them that they have…

Q: On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was…

A: Kmart corporation is a chain of big box department stores. It is a United States corporation and…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.