Answered: Give each an example of…

Give each an example of advertisement/marketing (can be an image) which is utilizing: Above the Line (ATL) Below the Line (BTL) Through the line (TTL)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

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Give each an example of advertisement/marketing (can be an image) which is utilizing:

1. 1. Above the Line (ATL)
  2. Below the Line (BTL)
  3. Through the line (TTL)

In each example, please briefly tell your idea why did you consider it an ATL, BTL and TTL.

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