You are a Systems Analyst in a famous Burger chain. Due to its popularity, the demands from customers also increased exponentially. The CEOs of this restaurant expressed their concern that they are not able to meet such a high demand causing more wait times for customers during lunch hours, always running low on inventory due to which food preparation is impacted. Your task is to determine the requirements in the areas of Inventory Management, Marketing, Customer Service and Food Preparation.You decide that the best way to collect requirements from cooks and waiters is to interview them. You also decide to prepare a questionnarie to distribute to customers. 1. Assume you are preparing a Customer Satisfaction Questionnaire. Prepare 6 questions that you would ask , 3 open and 3 closed 2. What type of questions would you ask the waiters and cooks? Prepare a total of 6 questions that you would ask waiters and cooks. Your questions must be a mix of both open and closed ended.

These interviews and questionnaires aim to address the issues we're currently facing as a…

Answered: 1. Assume you are preparing a Customer…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You are a Systems Analyst in a famous Burger chain. Due to its popularity, the demands from customers also increased exponentially. The CEOs of this restaurant expressed their concern that they are not able to meet such a high demand causing more wait times for customers during lunch hours, always running low on inventory due to which food preparation is impacted. Your task is to determine the requirements in the areas of Inventory Management, Marketing, Customer Service and Food Preparation.

You decide that the best way to collect requirements from cooks and waiters is to interview them. You also decide to prepare a questionnarie to distribute to customers.

1. Assume you are preparing a Customer Satisfaction Questionnaire. Prepare 6 questions that you would ask , 3 open and 3 closed

2. What type of questions would you ask the waiters and cooks? Prepare a total of 6 questions that you would ask waiters and cooks. Your questions must be a mix of both open and closed ended.

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