Using hypotheses is important when framing a marketing research study for all the following reasons, except... provides some insight into what people believe would remedy a problem provides clear direction to the research makes the research relevant and more likely to drive business decisions encourages the use of advanced data analytics reflects some of the current thinking within an organization When designing a research study, a decision whether to use qualitative or quantitative research must be made. In general, qualitative research is preferred when... not much is known about the topic and the project is somewhat exploratory the research project is being conducted by a student team there is only a small research budget little time is available before a major business decision must be made managers are uncomfortable with quantitative research methods and analysis tools When making a research presentation, the presentation should include all of the following. except... discussion of how better questions could have led to better results outline of the questions that the research is trying to answer appendix explaining sample, sampling process, and analytical tools research answers and how each answer was arrived at list of strategic recommendations based on the research answers

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Using hypotheses is important when framing a marketing research study for all the following reasons, except...

provides some insight into what people believe would remedy a problem
provides clear direction to the research
makes the research relevant and more likely to drive business decisions
encourages the use of advanced data analytics
reflects some of the current thinking within an organization

When designing a research study, a decision whether to use qualitative or quantitative research must be made. In general, qualitative research is preferred when...

not much is known about the topic and the project is somewhat exploratory
the research project is being conducted by a student team
there is only a small research budget
little time is available before a major business decision must be made
managers are uncomfortable with quantitative research methods and analysis tools