Describe the ethical considerations and challenges associated with collecting and using customer data in CRM systems, including issues of privacy and data security.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Describe the ethical considerations and challenges associated with collecting and using customer data in CRM systems, including issues of privacy and data security.

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