Assume that you are the Director of International Marketing for a company producing refrigerators. Select one country in South East Asia and one in Europe and develop a marketing plan for your new product to penetrate the two countries. Make any additional assumptions that are necessary about your company.

Assume that you are the Director of International Marketing for a company producing refrigerators. Select one country in South East Asia and one in Europe and develop a marketing plan for your new product to penetrate the two countries. Make any additional assumptions that are necessary about your company.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 2DYMP

See similar textbooks

Similar questions

Next, let us assume that you are the marketing manager for a U.S. company, your company is interested in entering the selected country that you are comparing with the U.S. Identify a product/service that you are planning to introduce to this new country market, then explain why the company has to make the adaptations of the product/service due to the cultural differences between the two countries. Please justify.
Develop a Marketing Plan for a new product. This new product can be an extension or adaptation of a currently existing product in your country. (1) Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? (2) Target Market for the Product: Which group of consumers is the product targeted to? (3) Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. (4) Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
You work for a Nova Scotia Company trying to successfully enter the cranberry market in Australia. Explain why Australia is an appropriate market for both your company and the product (cranberries) you are offering.
You work for a cranberry company in Nova Scotia looking to enter the Australian cranberry market. Based on this scenario, Describe your target market, how are you segmenting the market? How will you need to adapt your product to be successful in the entry country (australia)?
As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong.
Upon review, you determine a market segment is both large enough and there are no strong competitors. Can you assume is it safe to enter the country? Defend your answer.
Identify a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product. Explain IN YOUR OWN WORDS how can a marketer capitalize on or avoid the changes that you have identified?
Develop a brief marketing plan for a new product that you will launch in your country. This new product can be an extension or adaptation of a currently existing product. Should be a marketing plan outline as follows: Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
In the international market there are more options for companies to position themselves and their products. Theoretically, there are four general positioning options. Identify these positions and explain them briefly.
This article will define and explain what an international marketing information system (IMIS) is.
Identify a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product. Explain how a marketer capitalize on or avoid the changes that you have identified?
As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .